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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 19/04/2018 12:16:41 • 543 Views
PENGARUH FINANCIAL BENEFIT, SOCIAL BENEFIT DAN STRUCTURAL TIES TERHADAP KEPUASAN PELANGGAN STARBUCKS COFFEE
(STUDI KASUS PADA STARBUCKS COFFE CENTRAL PARK JAKARTA-BARAT)Created by :
DHINI DIRAYATI ANANDA ( 201311369 )
| Subject: | KEUANGAN
SOSIAL
STRUKTUR
KONSUMEN | | Alt. Subject : | FINANCE
SOCIAL
STRUCTURE
CUSTOMERS | | Keyword: | relationship marketing (financial benefit
social benefit
structural ties)
kepuasan pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Financial Benefit, Social Benefit dan Structural Ties terhadap Kepuasan Pelanggan Starbucks Coffe di wilayah Jakarta Barat. Teknik analisis data menggunakan analisis regresi linear berganda. Sampel yang diambil sebanyak 150 Responden yakni konsumen yang datang dan membeli Starbucks Coffee Central Park. Penentuan sampel dengan teknik Purposive Sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Financial Benefitt berpengaruh positif terhadap Kepuasan Pelanggan Starbucks Coffee di Central Park (b) Social Benefit berpengaruh positif terhadap Kepuasan Pelanggan Starbucks Coffee di Central Park (c) Structural Ties berpengaruh positif terhadap Kepuasan Pelanggan Starbucks Coffee di Central Park (d) Financial Benefit dan Social Benefit, dan Structural Ties berpengaruh positif secara simultan terhadap Kepuasan Pelanggan Starbucks Coffee di Central Park.
| Date Create | : | 19/04/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311369 | | Collection ID | : | 201311369 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-financial-benefit-social-benefit-dan-structural-ties-terhadap-kepuasan-pelanggan-starbucks-coffee-studi-kasus-pada-starbucks-coffe-central-park-jakartabarat-10259.html
[ Free Download - Free for All ]
 UEU-Undergraduate-10259-1.COVER.Image.Marked.pdf - 283 KB- UEU-Undergraduate-10259-2.LEMBAR PERSETUJUAN.Image.Marked.pdf - 301 KB
- UEU-Undergraduate-10259-3.LEMBAR PENGESAHAN.Image.Marked.pdf - 283 KB
- UEU-Undergraduate-10259-4.PERNYATAAN.Image.Marked.pdf - 273 KB
- UEU-Undergraduate-10259-5.KATA PENGANTAR.Image.Marked.pdf - 265 KB
- UEU-Undergraduate-10259-6.ABSTRAK.Image.Marked.pdf - 210 KB
- UEU-Undergraduate-10259-7.DAFTAR ISI.Image.Marked.pdf - 231 KB
- UEU-Undergraduate-10259-8.DAFTAR PUSTAKA.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-10259-9. LAMPIRAN 1.Image.Marked.pdf - 498 KB
- UEU-Undergraduate-10259-10. LAMPIRAN 2.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-10259-11. LAMPIRAN 3.Image.Marked.pdf - 219 KB
- UEU-Undergraduate-10259-12. LAMPIRAN 4.Image.Marked.pdf - 260 KB
- UEU-Undergraduate-10259-13. LAMPIRAN 5.Image.Marked.pdf - 215 KB
- UEU-Undergraduate-10259-14. LAMPIRAN 6.Image.Marked.pdf - 290 KB
- UEU-Undergraduate-10259-15. LAMPIRAN 7.Image.Marked.pdf - 415 KB
- UEU-Undergraduate-10259-BAB 1.Image.Marked.pdf - 468 KB
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1. UEU-Undergraduate-10259-BAB2.Image.Marked.pdf - 386 KB
2. UEU-Undergraduate-10259-BAB3.Image.Marked.pdf - 500 KB
3. UEU-Undergraduate-10259-BAB4.Image.Marked.pdf - 995 KB
4. UEU-Undergraduate-10259-BAB5.Image.Marked.pdf - 288 KB
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